in a nutshell
I’ve been in marketing for over 15 yrs driving measurable growth for national brands & small businesses. My specialty is in social media growth, influencer program development + management, content creation & campaign / production strategy.
I’m also an author and professional writer & editor. My essay collection Embrace That Girl was published in 2020, I previously ran a blog (the now defunct Emerald Journal), penned a travel column for the Examiner & have had a slew of work published around the web. My writing extends to viral video scripts, documentary development, social media and blog content, brand newsletters, as well as editing short stories and ghostwriting for c-suite executives.
Take a peek at a few case studies from over the years.
career case studies + highlights
organic social growth
I grew my previous client, Safari Ltd’s, social media following from 9k to 55k, a 511% increase, through organic content strategy in 2 years time.
influencer program development + management
I built & scaled Safari Ltd’s influencer program, doubling the roster & repurposing content across social media, paid ads & the brand website. This multi-use partnership strategy contributed to a 46K organic follower gain & drove measurable sales across channels.
Created + hosted the Fair. Series on the Fordistas podcast in collaboration w. Fair., Vogue Magazine’s #1 must-see show at Art Basel
I exclusively interviewed artists from Art Basel’s first-ever all- women exhibition, managing talent research, on-site recording & content distribution. This was a big get for ford and a personal career hightlight.
Developed a viral social media series for Ford starring Dan Marino
Co-concepted & co-wrote a viral social media series for Ford Motor Company starring NFL Hall of Famer Dan Marino, generating national brand buzz ahead of Ford’s push into the truck market. This was another career highlight!
Developed grassroots community partnership + grew brand awareness
Every April, with funding provided by the Knight Foundation, O, Miami attempts to deliver a poem to every single person in Miami-Dade County (in a variety of creative ways).
We answered the call on behalf of YOAMO305 with two submissions and got chosen to participate and execute.
Submission #1 Cafecito is a ritual enjoyed throughout the day. There are little coffee windows we gather around to have our shot of espresso with a side of conversation. As soon as the sun goes up in Miami, the locals will have a cafecito at several points throughout the day… and we were there to give them some poetry with it.
Submission #2 With politics being such a divisive subject, what better way to get people’s attention than by placing political yard signs on their lawns? We produced the signage to look & feel just like an actual political campaign sign, but when our Miamian took a closer look, it was a beautiful poem about unity instead.
julio le parc + PAMM, a documentary by fordistas – Form Into Action
Julio Le Parc is an kinetic artist.
Kinetic art is a form of art that depends on movement for its effect. It is creativity in motion. It’s light. It’s source. It’s human nature.
Form Into Action is the story behind the legend’s first U.S. retrospective, Le Parc’s works from 1958 to 2013 was showcased during Art Basel.
As part of a Collab, I scripted + interviewed Le Parc for the doc, in addition to working closely producing the short film.